Imagine if you could look into the future and see exactly what you’d look like, and how your life would turn out, based on the health and finance choices you make today. Do you think you’d delay instant gratification and behave in a smarter way? According to research experiments, you would!
It’s a lot easier said than done to change our behavior in order to help out our future selves. Vice President of Behavior Change Design at Mad*Pow, Amy Bucher, Ph.D., specializes in this challenge.
By talking with people to get their stories and using creative activities, Amy gets to the core of a person’s values, goals, motivators, and behaviors. Then, she designs a product that helps them achieve those end goals that are aligned with their values by using behavioral science and technology.
In this episode, we chat with Amy about how exactly she does the incredible work that she does, and get a much greater understanding of why we behave the way we do and how we can ultimately behave in a way that better serves ourselves and society.
For full show notes, please visit: https://www.baktashahadi.com/podcast
Resources Mentioned:
Values and Action Character Strength Survey: https://www.viacharacter.org/survey/account/register
Connect with Amy Bucher:
Amy's book: Engaged: Designing for Behavior Change: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/ (20% off with code STORIESPODCASTENGAGED through July 14, 2020)
Personal webpage: amybucherphd.com
Mad*Pow: madpow.com
Twitter: @amybphd
Follow/Support Stories of Transformation and Baktash Ahadi:
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Produced by: Dana Drahos
Edited by: Joseph Gangemi
Digital Marketing by: Katherine An
Theme music by: Qais Essar
Artwork by: Masheed Ahadi